Snickers' successful You're Not You When You're Hungry campaign demanded a web presence. Without the help of Betty White or Aretha Franklin, we landed on a guy who works in a bowling alley and has the unique ability to tell you who YOU become when you're hungry (with the help of some facebook data).

The site pulls data from a user's facebook page and sends it through a text-to-speech engine before inserting it in various videos that have been pulled based on what data populates his/her page. The end result is a custom diagnosis filled with the user's information and preferences.