To show the power of Tampa Bay Lightning fandom, we went to the other side of the world to tell the story of a single fan in New Zealand, and find the Distant Thunder. 

Recognition: multiple awards including a Clio.

I worked directly with the New York Life client on this video, which anchored a direct sales program. It involved a great deal of archival footage research, and I never felt more patriotic or bleary-eyed.

Snickers' successful You're Not You When You're Hungry campaign demanded a web presence. Without the help of Betty White or Aretha Franklin, we landed on a guy who works in a bowling alley and has the unique ability to tell you who YOU become when you're hungry (with the help of some facebook data).

The site pulls data from a user's facebook page and sends it through a text-to-speech engine before inserting it in various videos that have been pulled based on what data populates his/her page. The end result is a custom diagnosis filled with the user's information and preferences.

The story of a mischievous seamonster led to the tales that become Coppertail's core four beers. An incredibly fun project, the brand comes to life on this very long, scrolling site. I got to create the stories brought to life by incredible illustrator Evan B. Harris. It started with Night Swim Porter, represented by a couple out for a late night swim interrupted by our nosy seamonster friend. We then turned to a monk-turned-pirate who set out to sea, and a man who learned to hold his breath so long, he set up an underwater living room. And finally, we met an off-course runner with fever visions who was revived by a heroic mermaid. 

We built this entire brand from the ground up, including naming, identity, storytelling, packaging, and more.

Recognition: Paste Magazine, The Dieline, Print, How Design, , Brand New, and more.

This content campaign was designed to highlight the extremely high vendor standards for PDQ, a regional quick-service chicken chain in the Southeast. It also helped fulfill my personal fascination with seeing how things are made and taking the factory tour, an obsession clearly rooted in watching episodes of Mr. Rogers during childhood.

GE-Reagan Foundation Scholarships

I was very small during the Reagan administration. But I'm told that these were joyful times with a chicken in every pot, Bruce Springsteen blaring from every speaker and David Hasslehoff's talking car solving all of the nation's ills. With this knowledge, we set out to promote scholarships in Reagan's name using this video, facebook, twitter and the finest head of hair the oval office has ever seen.

So much delicious research went into creating six brands from scratch (naming, storytelling, identity, packaging, and more) for this distillery. When we first met, they were barely in the process of loading equipment into a giant warehouse. In the time since, we've rolled out multiple successful brands which have decorated with awards recognizing both the branding and the liquid inside the bottles.

Awards included: Local / Regional / National Addys, Print Awards, HOW Design Awards, Graphis Awards, and more

13-year-old me couldn't imagine a more incredible assignment than creating the branding and advertising for the Tampa Bay Lightning. 13-year-old me also thought it would be awesome to have to shave. I'm glad this Lightning part turned out to be true.

When the pipe people get together for trade shows, it’s a lot like MTV’s Spring Break. For this trade show booth, entitled U.S. Pipe Underground, we wanted to do something unexpected. So we skipped the wet t-shirt contests and the Jell-O shots, and decided to talk about pipe instead. Sort of.

In addition to other recognition, this activation won a Judges’ Special Merit Award at the Addy Awards.

I worked with MM-SF to create branding and web presence for The Battery, a new private club in San Francisco. In addition to creating a fictional history and being quoted in The New Yorker, I got to make up some of the club's actual rules (let's call them "customs").